League of Legends Coca-Cola Announced: This Is What Makes It So Special

Riot Games are no strangers to collaborating with big-name brands of various industries, to bring League of Legends to new heights and new audiences. Their Summoner's Cup was designed by Tiffany & Co, and now they are moving to drinks.

They've announced a collaboration with the giant of the soda industry, Coca-Cola, in creating a drink whose taste should appeal to all players. So, what is it exactly?

• Speaking of collabs, drink the new Coke while reading the recent Runation Novel

LoL Coca-Cola - The Taste of Victory

Riot Games are once again bridging the gap between gamers and, well, everyone else, with a new drink League of Legends x Coca-Cola Ultimate Zero Sugar. In their own words, it's supposed to encapsulate the feeling of winning a game, or pulling off a clutch play.

Or, even more specifically "Enjoy the taste of experience points with this unique flavor of Coke."

Coca-Cola Ultimate Zero Sugar will be hitting shelves in select markets including North America, China, South Korea, Latin America, and Africa. And seeing as it's zero sugar, should go along nicely with League players needing to touch grass every once in a while.

LoL Coca-Cola - In-game rewards

Of course, that is not all. It wouldn't do for Riot Games to do a collaboration event regarding League of Legends, without offering us some in-game rewards. It's what we're used to, after all, and should take edge off the sting, if the drink isn't available in your region.

With the following missions you'll be able to unlock free, limited-edition Ultimate emotes:

• Get 7 assists in a single game to earn the Ultimate Teamplay emote
• Earn 12,000 gold in a single game to earn the Ultimate Gains emote
• Win a game in under 20 minutes to earn the Ultimate Tempo emote

The missions are currently live on all servers and are unlocked one after the other, upon completion. The Ultimate emotes will be available to unlock until July 18 at 11:59 p.m. PT.