Riot Partners Up With Tiffany & Co. for Worlds 2022 | RiftFeed
Tiffany & Co. will collaborate on the Summoner's cup!

Riot Partners Up With Tiffany & Co. for Worlds 2022

News 18-08-2022 13:30
TC Lo L Collab
Name a better duo | © Riot Games

As the League of Legends World Championship 2022 is coming up, Riot Games announced their new partner in making this year's Summoner's Cup.  

So, who is the new partner exactly? The new LoL Esports' Summoner's Cup partner is none other than the company Tiffany & Co. If you are one of those that haven't heard of the company before, we got you covered. Tiffany & Co is an American brand for luxury jewelry and specialty retail. 

This is not the first time Riot has collaborated with a luxury brand. For Worlds 2019, League of Legends collaborated with Louis Vuitton to create a Travel Case for the Summoner's Cup. This year, however, will be even more special as Tiffany & Co plans to redesign the most prestigious prize in Esports, the Summoners Cup itself. 

Why Tiffany & Co.?

You might wonder why League of Legends wants to partner with a jewelry company. The fact is, Tiffany & Co. is known for making some of the biggest sports trophies out there, including the Vince Lombardi Trophy for the NFL, the Larry O'Brien Trophy for the NBA, and the Commissioner’s Trophy given to the winner of the World Series in baseball. 

Tiffany & Co. also isn't new to the Esports scene. Since Summer Split 2021, the company has collaborated with the LCK creating championship rings for the winners of the LCK finals. Additionally, to mark the League of Legends' tenth anniversary in China, Tiffany & co. was also the company to design the LPL trophy, called the Silver Dragon Cup. 

For Worlds 2022, we will get a redesign of the Summoner's Cup, the prize given to the Worlds Champions in League of Legends. 

How Will the Worlds Summoner's Cup Look?

The Global Head of League of Legends Esports for Riot Games, Naz Aletaha, had this to say about the Summoner's Cup: "The Summoner’s Cup is a symbol of greatness in esports and the crowning achievement in League of Legends."

Looking at the statement, we can only believe that this year's trophy will be a significant investment. But hold up! We also received some sneak peeks of the trophy, and surprise, the jewelry company, added jewels!

Worlds22 Trophy
The Summoner's Cup Teaser | © Riot Games

We also received some scaling information on the Summoner's Cup, and heads up; the trophy will be massive. The award itself will weigh 44 pounds, and it will be around 27 inches when standing. Wonder how many players we will see this year struggling to hold the trophy up when they become the Worlds Champions in 2022. 

Right now, we have only received some teaser pictures of the Summoner's Cup, but on August 29 at 4:00 p.m CEST, the new trophy will make its debut across Riot Games, League of Legends Esports, and Tiffany & Co.'s official channels.

What do you think about the collaboration, do you think it is fitting to have a jewelry company partner up with an Esports event?  

Add us on Discord and let us know!

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Maia Jacobsen

Hi I'm Maia, a recent University graduate from Norway, ready to work in the media field and becoming a key player in the esports and journalism sphere. That's why I started working here at Riftfeed as a content intern before...